Buying, Selling or Investment Property

Buying or selling a home is a complicated process and we want to be the ones to guide you every step of the way. Each transaction is unique and that's why we love what we do. We get to work with different types of people all with unique lifestyles, goals, and aspirations that require our tailored services and communication. We listen to your needs and help you navigate the decision process to find the right fit for you.

Farland Realty has grown throughout the years alongside our clients. Referrals are a big piece of the puzzle, as we know that if someone refers our services to a friend, it’s of utmost importance to do stellar work. To our clients, both past and future, we thank you for our success, and we look forward to being your trusted real estate partner for many years to come!

“We are so glad we went with Jonna and Matt. Jonna is so helpful and nice. She really made selling our house so much easier. She gave us tips and pointers and was lightning fast when answering questions. Our sold quickly with multiple offers and it looked amazing, I almost did not want to leave. She was there for us every step of the way and always with a smile. She had great recommendations that I think really helped get us top dollar. She made a painful/stressful process as good as it could have gotten. We appreciate everything she did for us and would recommend her in a nanosecond. She also helped us secure our next house. She was amazing and super helpful!”
— Mieko R.

  • Clear Communication.  You should never be left wondering, “What’s next?”  Our agents clearly address any questions you may have as well as guide you through the process (we like holding hands). 

  • Knowledgeable agents.  Our agents find inspiration by constantly expanding their knowledge of real estate. They are up to date with real estate trends, and know the ins’ and out’s of surrounding areas. Knowledge is power people.

  • Proactive Approach.  Time sensitivity is a key piece in real estate. Our agents know the importance of quick turnarounds and will work with you to avoid any roadblocks that might get in the way.

  • Best Practices.  We always do the right thing. We work hard to ensure our clients are happy while following best practices to ensure a quality fit. 

  • Accessibility.  When you need us, we are there. We will keep you informed every step of the way and are always available to our clients. And yes, we are trained in telepathy.      

  • Friendly face.  We like our jobs and therefore like working with you. Its always fun to get to know our clients and occasionally grab a brew...or two. See what we did there?

“Matt and Jonna McFarland of Farland Realty offer exemplary real estate services. They recently assisted my family in the purchase of an investment property. This market is extremely competitive, but this team was very helpful. We toured numerous potential properties, and we learned how important it was to have quality representation on your team in order to tie up suitable properties as soon as possible. After an exhaustive search, we found an investment which achieved all of our objectives, and it would have only happened with the help of Farland Realty. In addition to finding the investment, this team also offered a complete list of service providers that were able to execute in very short time frames. From the mortgage lender, insurance provider, and ultimate property manager, Matt and Jonna had a team of professionals in place to make the process as easy as possible if desired! The best part of the Farland Realty approach was that they gained our trust through patience and execution, and they never applied pressure. We were always reassured that, “the right deal would come.” With their help it did. Having known Matt McFarland for over 25 years both personally and professionally, I can say that when it comes to residential real estate, this team will deliver.”
— Chris and Dana E.

 For Our Sellers

  • Staging advice to prepare your home

  • Determine the best listing price based on current market values

  • Estimate your selling costs

  • Professional photography and virtual tour

  • Lockbox for easy showings

  • Custom e-mail blasts to San Diego agents and to our personal network

  • Professional “For Sale” sign

  • Exposure in the Multiple Listing Service (MLS) 

  • Custom designed property flyer

  • Realtor/Broker Caravan (open house for agents to preview for their clients)

  • Open houses – with color ads in the Union Tribune

  • Newspaper advertising

  • Internet exposure

  • Follow up with agents and buyers who visit the property

  • Ongoing communication and evaluation of market position

  • Escrow – we will help with disclosures, transaction paperwork and all needed to close the sale

For Our Buyers

  • Assess your home buying time frame and “wish” list

  • Work with a lender to determine your purchasing power

  • Estimate your closing costs

  • Educate you about the current inventory and market movement

  • Show you houses that meet your criteria

  • Write the offer and submit the offer package to the list agent/seller

  • Escrow – schedule inspections, handle ongoing paperwork and work with your lender to ensure a smooth transaction

For Our Investors

  • Similar to the buyer or seller services above but also the following:

  • Analysis of different neighborhoods that fit your goals

  • Access to financial tools for estimating profits

  • Review of profit and loss statement from seller

  • Recommendation to a property manager